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Why Raphael Granito Believed in Formex’s Potential

Formex · 2025-01-25 · 0:35 · 88 views

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Official Formex playlist «Interviews» on YouTube.

Raphael Granito saw great potential in Formex when he decided to take over the brand. One key factor was the people behind it, especially the "Grädel" brothers, and Hans Peter, a close business friend of his family. Their bold, high-octane industrial designs stood out as unique in the watch industry. It was this combination of visionary founders and distinctive product design that convinced Raphael the brand had a bright future.
Description by Formex on YouTube

swisswatchexperts.com · Watch on YouTube · Formex channel · All videos

The brand behind this video

This video was published on 2025-01-25 on the official Formex YouTube channel and belongs to the playlist “Formex – Interviews”. The brand's history goes back to 1999; today Formex is based in Biel/Bienne. It is independently owned (Granito family). New Formex watches start at around CHF 830 (2026). Other Formex collections that appear in the videos: Stratos UTC, Aria and Essence.

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