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FORMEX Refreshed - Formex CEO Raphael Granito about the new Formex Branding

Formex · 2020-10-14 · 2:41 · 6,235 views

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Official Formex playlist «Interviews» on YouTube.

Formex introduces a new brand logo - which updates the over 20 year old previous Formex logo. The original logo was designed when Formex as a brand was thoroughly inspired by the world of car racing and motor sports. Today, under newer ownership, Formex continues to celebrate its roots but is notably agile with the times. Formex today produces more watches for more people in a greater number of places around the world. Formex CEO Raphael Granito wanted a logo that represented what Formex is today. "Formex" as a name is a combination of "Form" (in terms of shape) and "Extreme" (in terms of performance).
Description by Formex on YouTube

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The brand behind this video

The official Formex channel uploaded this video on 2020-10-14; here it is listed under “Formex – Interviews”. The brand's history goes back to 1999; today Formex is based in Biel/Bienne. It is independently owned (Granito family). Other Formex collections that appear in the videos: Reef, Essence and Aria. New Formex watches start at around CHF 830 (2026).

Formex brand profile on SwissWatchExperts · Free estimate for your Formex

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