Interview: Discussing Formex's New Reef Diver with CEO Raphael Granito
⌚ Formex Reef: value and history
Official Formex playlist «Reviews: Reef 42 mm» on YouTube.
We recently spoke with Formex CEO Raphaël Granito about the brand’s latest release, the REEF diver. We also dig into the brand’s manufacturing capabilities and what inspired their recent rebranding effort. This interview was produced as part of the 2020 Virtual Windup Watch Fair, brought to you by Worn & Wound. From November 14-25, 2020 Worn & Wound will exclusively feature Virtual Windup Watch Fair content, including video interviews, product announcements, podcasts, and more.
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About Formex
This video was published on 2020-11-22 on the official Formex YouTube channel and belongs to the playlist “Formex – Reviews: Reef 42 mm”. The brand's history goes back to 1999; today Formex is based in Biel/Bienne. It is independently owned (Granito family). Other Formex collections that appear in the videos: Reef, Essence and Aria. New Formex watches start at around CHF 830 (2026).
More about Formex: history, models and prices · Value your Formex watch
Independent overview by SwissWatchExperts – not affiliated with Formex.
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